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Savage Hearts was launched in March 2008 in partnership with Dennis Publishing, and was intended to be a unique dating service for Bizarre Magazine's online platform. They already had the online community available and there was a clear gap in the market ready to be filled. The site has proven popular, gaining authenticity and trust from Bizarre's very individual audience - immediately generating healthy revenue and enjoying one of the highest conversion rates (to fee paying subscribers) of any dating site on the WhiteLabelDating.com platform.
Following the success of Savage Hearts, the site aimed at Bizarre readers, Dennis Publishing could see the potential to increase it's revenue stream and went on to launch Maxim Dating - targeted at Maxim magazine readers. In order to appeal to their visitors, we amended the default settings to ensure that they'd be presented with profiles of women aged 18-30 to increase conversions. This level of detail meant that the site was perfectly aligned with the brand to generate healthy revenue levels immediately.
Following the success of Savage Hearts and Maxim Dating, Dennis Publishing could see the potential offered by setting up dating sites for their very distinct and individual audiences. Fit Dates was created for individuals interested in fitness, primarily males under 45. The dating site's branding was aligned with their existing online propositions and automatic search results on the homepage were set to reflect the target audience. This site has proven popular with visitors and continues to go from strength to strength.
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